Friday, April 28, 2023, at 9:00 p.m., plunge into a magical, dreamlike world that only begins once you get out of your depth. BLEU MINUIT will anchor its immersive settings at New City Gas, an iconic venue in Montreal’s cultural scene, for an enchanting midnight swim through a heady mix of art and fashion.

This event has been organized by a volunteer committee of young professionals co-chaired by Francis Guindon and Charles LeMay, proudly supported by our honorary co-chairs, Julie Dirand and Sophie Laframboise.

BLEU MINUIT is an oasis of glamour on a hot summer night in 1970s California. Infused with the retro ambience of 1970s-inspired pool parties, where fashion was free to break all the rules, the theme is a blank canvas daring you to indulge in fluid creativity and creative fluidity

This event is very popular with young professionals and will definitely be one of the season’s most creative and memorable charity events again this year. Not just a cocktail buffet with an open bar in a fantastic setting: guests at this benefit will also be dancing, enjoying unique experiences and bidding on artworks and lots in the silent auction curated by Erika Del Vecchio.

All proceeds from the Printemps du MAC go to the Fondation du MAC in aid of its mission to support the Museum’s activities in all areas, including expanding the collection, producing national and international exhibitions and developing educational programs.

Immerse yourself in the tumultuous waters of the night and book your ticket now.

Buy Tickets

YHP, an engagement experience agency, created the concept for the evening, with the support of the Printemps du MAC organizing committee. Photographer Samuel Pasquier (Consulat), under the artistic direction of Zacharie Lavertu and the collaboration of the talent representation agency Humankind, captured this abstract universe where silhouettes in blue-hued chiaroscuro raise the veil on the mystery of BLEU MINUIT.

Honorary Co-chairs
Julien Dirand
Senior Director, Private Equity – Quebec

Sophie Laframboise
Account Director

Francis Guindon
Vice President of Marketing, WANT Les Essentiels & Quartz Co.

Charles LeMay
Communications Director / Content Producer, Productions J


Andy Barril
Creative Director of Experiential, YHP Group

Alexe Corbeil-Courchesne
Associate, Blake, Cassels & Graydon LLP

Erika Del Vecchio
Curator, Director of Special Projects, Arsenal contemporary art

Allison Forbes
Founder & President, Raisonnable

Olivier Lapierre
Communications, Public Relations and Media Relations Consultant

Catherine Martel
Content Director, Alice & Smith and YHP Group

Emma Molson
Contemporary Art MA, Sotheby’s Institute New York

Amélie Elizabeth Pelly
Director, Public Relations and Communications, Association des radiologistes du Québec

Jessica Rosen
Integrated Communications Manager, L’Oréal Paris

Marjorie Roux
Founder & President, MATINÉE STUDIO relations publiques

Stefanie Stergiotis
Executive Director, Vic Studios

Maximiliano Tyrawskyj
Senior Manager Commercial Credit Cards Development and Strategy, National Bank of Canada

Would you like to be a sponsor for this benefit? Contact us: [email protected] / 514 969-2044